The Beat Hotel is a four-day festival on the outskirts of Marrakech.  Set in a 27-acre boutique resort and built around a labyrinth of swimming pools, palm trees and cacti, the Beat Hotel presents a long weekend of live music, DJs, one-off culinary collaborations and a talks programme featuring some of today’s great minds and voices. 

A movement. A meeting of minds. A moment.

A festival philosophy connecting people’s love of intriguing culture with their ritual need for great music and dancing and their sensory passion for fine food and drink, the Beat Hotel touches down in Morocco for its second edition on 19-22 March 2020.


The original Beat Hotel was a small, run-down spot in the Latin Quarter of 1950s Paris. Hot water was only available Thursdays, Fridays and Saturdays, its rooms had windows facing an internal stairwell, and the linen was changed once a month – if you were lucky.

The hotel gained fame as the low-rent refuge that became an artistic home for Beat poets like William Burroughs, Allen Ginsberg, Gregory Corso and their many friends, who, freed from the conservative morals of 1950s America, made it a hothouse of creativity. The original Beats had a deep connection with Morocco, too, gathering in Tangiers from the end of the ’50s to relax in its protective distance and the cultural overload of its post-war international zone.

feelings check in, but they never check out

Taking inspiration from its namesake, and acting as a welcoming sanctuary for anyone who stumbled inside, The Beat Hotel opened its doors at Glastonbury Festival (UK) in 2011, serving up an extensive drinks list, a round-the-clock DJ line-up, and food by a rolling roster of leading chefs.